John Ide: Senior Design + Art Direction
SAGE DIGITAL BOOKS
Fly fishing is a beautiful sport and Sage makes beautiful fly fishing equipment. To fully showcase the intent and craftsmanship of their products, a new multi-page digital book format was created to provide valuable selling information and assets for their new and key products. This not only gave Sage a superior vehicle to tell product stories, it was more cost effective, easier to distribute, and better for the environment than a printed workbook or brochure. These digital books contain in-depth diagrams and charts, beautiful lifestyle and product photography, key selling features, specifications, cross-sell opportunities, merchandising recommendations and more. And with no page restriction, it allowed us to cater the depth of messaging in a simple and easy to digest format. All of which can be utilized as tools for sales reps and dealers such as printed sales materials, emails or web assets. The result has created significant product excitement and will allow Sage to distribute a consistent selling message to their consumers.
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Sage Digital Books — Fly fishing is a beautiful sport and Sage makes beautiful fly fishing equipment. To fully showcase the intent and craftsmanship of their products, a new multi-page digital book format was created to provide valuable selling information and assets for their new and key products. This not only gave Sage a superior vehicle to tell product stories, it was more cost effective, easier to distribute, and better for the environment than a printed workbook or brochure. These digital books contain in-depth diagrams and charts, beautiful lifestyle and product photography, key selling features, specifications, cross-sell opportunities, merchandising recommendations and more. And with no page restriction, it allowed us to cater the depth of messaging in a simple and easy to digest format. All of which can be utilized as tools for sales reps and dealers such as printed sales materials, emails or web assets. The result has created significant product excitement and will allow Sage to distribute a consistent selling message to their consumers.
“Everyone is in love with what we’re doing with these. 10 out of 10’s across the board!”
- Sage Marketing Team
Projects Included
Digital Books
Photography
Marketing Assets
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My Involvement
Concept
Design
Photography Concept
Photography Direction
Production
Next Project: Sage Seasons Campaign
Next Project: Sage Seasons Campaign
© 2020 John Ide