SAGE – John Ide: Senior Design + Art Direction

SAGE SEASONS CAMPAIGN

At the core of the Sage brand is a deeply felt passion for fly fishing. Not only does Sage build some of the best fishing equipment in the world, they live the life. The “seasons” campaign was designed to inject inspirational storytelling, photography, video and product integration at the appropriate times of the year with the goal of creating consumer excitement and brand engagement. Utilizing some of the best writers, photographers and videographers in the industry, we were able to build a framework on the Sage website that digs below the surface and authentically captures the grit, the details and ultimately the soul of the fly fishing experience for Trout, Saltwater and Two-Handed seasons. Going on for over two years now, the campaign has generated countless views and likes and most of all has set the tone of what the Sage brand is all about.

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SAGE SEASONS CAMPAIGN — At the core of the Sage brand is a deeply felt passion for fly fishing. Not only does Sage build some of the best fishing equipment in the world, they live the life. The “seasons” campaign was designed to inject inspirational storytelling, photography, video and product integration at the appropriate times of the year with the goal of creating consumer excitement and brand engagement. Utilizing the best writers, photographers and videographers in the industry, we were able to build a framework on the Sage website that digs below the surface and authentically captures the grit, the details and ultimately the soul of the fly fishing experience for Trout, Saltwater and Two-Handed seasons. Going on for over two years now, the campaign has generated countless views and likes and most of all has set the tone of what the Sage brand is all about.