Sage On The Water Tour

Connecting directly to customers in an authentic way is one of the best ways for a brand to build equity with them. The Sage On The Water Tour was created to bring angling enthusiasts together throughout the United States to fish, share stories, try out gear and have a good time. My task was to brand the tour and visually bring it to life through campaign collateral and an eye-catchingly cool vehicle. An RV, Sprinter or camper pickup were all viable options, but ultimately reliability and authenticity reigned and a vintage VW Westfalia was acquired. We gave it an extensive visual treatment and decked it out to be a fly fisherman’s dream rig. The Sage “On The Water Tour” van has garnered countless double-takes and “I want this!” comments, and has become the main focal point for a successful, ongoing tour.

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Southeast On The Water Tour

Projects Included
Campaign Identity
Posters
Dealer Assets
Digital Ads
Email
Social

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My Involvement
Concept
Design
Photo Direction
Production

©  2020 John Ide