John Ide: Senior Design + Art Direction
eVent FABRICS BRAND IDENTITY
eVent Fabrics revolutionized the waterproof/breathable market, but they needed to evolve their brand to claim their rightful place as a leader in the category. The result is a new, clean and modern look that conveys their signature high-end venting technology, yet was designed to expand into their broader product line as needed. Form meets function meets a fresh new look.
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eVent Fabrics Brand Identity — eVent Fabrics revolutionized the waterproof / breathable market, but they needed to evolve their brand to claim their rightful place as a leader in the category. The result is a new, clean and modern look that conveys their signature high-end venting technology, yet was designed to expand into their broader product line as needed. Form meets function meets a fresh new look.
Projects Included
Logo Desgin
Brand Identity
Website
Tradeshow Graphics
Video
Collateral
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My Involvement
Concept
Design
Art Direction
Production
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