John Ide: Senior Design + Art Direction
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Crystal Mountain Campaign            

Partnering and collaborating with Bellingham shop Voicebox West, we took an in-depth brand strategy project for the Alterra-owned resort and translated deep, detailed big agency work into an original, soulful expression of the new brand strategy that is rolled out in multiple mediums (ecom, email, blog, video, print) during 2020 and is now forming the foundation for their new brand platform going forward. With high praise from both client and community, our work captured the essence of what the brand stands for in an emotionally resonant way.

Crystal Mountain Campaign

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Digital Ads / Event Promotion

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Digital Ads / Gondola

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Digital Ads / Family Connection

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Digital Ads / One with Nature

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Social examples

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Homepage integration

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Projects Included
Print 
Social
Web
Email

My Involvement
Concept
Design
Art Direction