John Ide: Senior Design + Art Direction
High-Notch-Intro

High Notch Logo 

High Notch is an independent digital marketing studio with deep roots in the outdoor and snowsports industries. Inspired by the high notch drop-in skiers use to access Alta's famed backside, the Salt Lake City-based company needed a memorable logo that was professional but also approachable. Drawing from the rich alpenglow hues of the Wasatch, the color and bold shape provide a clean down-to-earth feel with subtle graphical elements that provide interest. Multiple logo structures were created to be utilized for social media icons, website and various collateral materials.

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High Notch Logo

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Projects Included
Logo Development

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My Involvement
Concept
Design
Art Direction
Production